I help brands launch, grow, and scale through the power of marketing. The joy of enabling the success of brands, founders, and businesses is a big part of my WHY. 

Marketing Expert | Advisor| Coach | Fractional CMO | Marketologist | Agency Owner | Marketingelist | Mom | Music lover

Follow #marketasana for my writing based on my everyday practice of marketing.

I am Managing Partner at Inception Business Services, a marketing consulting & services firm I set up in 2011. I began my career as a Banker & Wealth Management professional and navigated my way into marketing and entrepreneurship (read about this journey!).

I have always loved words, ideas, and people. Marketing, not surprisingly, therefore, has been my true calling. Over 12 years of running a marketing agency and working with over 250 client brands, I have built expertise in various areas of Marketing including brand thinking, marketing frameworks and roadmaps, social media, and digital marketing. I have helped over 250 clients (across b2c, b2b) with their marketing. The joy of enabling the success of brands, founders, and businesses is a big part of my WHY. 

Inception continues to be the central focus of my professional journey. In addition to that, some of the other highlights of my last decade as an entrepreneur include:

• Director of a 40-year-old trading business (in tiles, sanitary ware & fittings) with an INR 100 crore turnover. My portfolio included marketing, retail operations, special initiatives, leadership development of managers, and representing the business with principals & clients. I successfully led the sale of this business to a listed company in support of a collective decision by the family to exit the industry in 2017. 
• Co-founder of a fitness start-up that brought spin class to South India. What began as a shared vision of 4-5 friends, this venture raised angel investment and expanded to 5 spin studios very quickly. Whether we were ahead of time or bogged by the nuances of fitness as a business, I don’t know. It was heartbreaking to shut this down even though I was not actively involved in daily operations. I miss running point on marketing for this business and also personally miss spin class which was my best shot at consistent cardio!
• I’ve been on two non-profit boards where I add value in terms of marketing, ideation, strategic planning or simply as a sounding board. This has given me a deeper appreciation of purpose-led entities not driven by commercial gain and I am inspired to leverage the power of communication, marketing, and ideation for the greater good.

I am a strong proponent of work-life integration and enjoy the challenges of being a parent. I use every facet of life – be it marketing, writing, parenting, or social work as opportunities to learn, grow and evolve as a person.

I am a trained classical singer and balance that with a love for classic rock. I love the arts and am a person of words. Be it reading, writing, or consuming content, poetry, blogs, or having conversations, I do my best to be a mindful user of words to express myself, my expertise, and my creativity.  

For more content, follow me on Twitter or connect with me on LinkedIn.